Let’s start by crushing the myth that building a following is a waste of time. A ‘following’ on social media is much more than numbers on a screen—it’s an audience! As an actor, I’m sure you understand how important an audience is to your success. There are so many reasons to build your audience (none of which are a waste of time). Here are just a few:
STEP 1: Create an awesome first impression.
Followers must be earned. Before you do anything to build your audience, you need to optimize your Twitter account. Make sure your profile photo, cover photo, bio, and posts really rock! A great first impression makes people want to follow you. If you skip this step you won’t get the results you want.
STEP 2: Find your existing fans.
Before expanding your network to include people you don’t know, find the friends and colleagues you’ve already worked with. Connect your email to your Twitter account and see who you might like to reconnect with. You can also search for friends by looking up Twitter pages specific to your acting studio, alma mater, theater company, etc. Most of your work will come from people you’ve already worked with so why not connect with all of them on Twitter!
STEP 3: Find new ‘fans.’
If you’re an actor, you’ll want to spend a few minutes every day finding like-minded people in the business to connect with. See who your friends are connected to or connect with fellow voice, TV, or theater actors. Follow interesting people who follow the same resources as you do. If you’re an actor who also creates content, your goal is to get your web series or film content in front of an audience that’s already inclined to like it. Figure out what other TV shows, web series or films your audience would enjoy and engage with their existing fans. You can retweet, reply, react to their posts or even follow them. Your audience will grow organically by doing this a little bit every day.
Invest a little time every day into growing your audience using these 3 steps, but make sure you ALSO invest time in your craft and the quality of the content you create. Because if you can’t deliver in the audition room or at the box office (if you’re creating your own content) building a following can be a waste of time.