Actor Marketing and SEO

When an actor or actress is ready to go out and start their own actor advertising plan, it is a good idea to write down a solid business plan about what is going to be advertised and how it will be done. Also, the budget that is set aside for marketing an actor or actress needs to be considered. Marketing entertainers is going to be the only way that a person will find gigs. Marketing to find jobs in the local area can be done with traditional methods, but if an actor wants to go to a different location and earn more money or get into bigger and better shows, maybe even become famous, than the marketing plan needs to be more innovative than ever.

Newspaper ads and telephone book ads are great, even though they cost a lot and one can only put so many words into them, but an actor cannot put a video into a print ad. Videos can be placed into ads on the Internet, however. If an actor wants to begin marketing and reaching more people, it might be a good idea to see what Internet marketing and actor seo can do, especially since this increases the chances of reaching people in other towns; therefore increasing higher income possibilities.

Your Google results often factor into this. As such, SEO (or Search Engine Optimization) is important. 
Here’s how to test and shape your Google results!

Step 1: Check your current results. 
What’s SERP? That’s an acronym for your search engine results page. 
Check it! Open a private or incognito browser window on Safari, Firefox, or Chrome. This can be found under “File” in the menu bar. On iPhones, click on the lower right corner to open a new Safari window, then choose “Private” from the lower left corner. The reason you want to do this is to see unbiased results!

Visit Google (as opposed to less popular search engines) to search for your name. What you find can actually be controlled and shaped quite a bit—including the image and video results.

Step 2: Make your homepage dynamic.
If you don’t have a website, stop reading this and get started on that! 
Avoid a static or frozen website. You’re always growing in life and in your career. Stay relevant with a dynamic website—something that’s constantly being updated with your latest news and/or social media posts.

Why? Google pairs users with the highest quality and most relevant content. It wants its users to find exactly what they’re looking for. So just like the rules for raising fans and followers on social media—consistent, high-quality content is important!

Google recognizes blogging. For performers, I’m a fan of “micro-blogging” news and updates.
But it’s really about sharing what you’re working on or towards in short blurbs. It’s an easy way to showcase your latest news while creating an archive of professional updates!

I’m also a fan of social media feeds and follow buttons. This will not only help your website to become the No. 1 resource for news and updates on you, but it should turn your website visitors into social subscribers! 

With constantly changing content, the Google robots can now see that your website is active. The dynamic one-stop shop also gives visitors a reason to return! When you share your latest news, tweets, videos, or Instagram posts, there’s always something exciting and new to discover! 

Step 3: Put your name on everything.
Search engine optimization is often about keywords. Since your first and last name are the top keywords, try to put them in more than one place on your website. 

I recommend letting your website be in the third person—having your “about” page read like a Wikipedia article, and your “news” be like a blurb in the New York Times. Even if you write these yourself, act as if a publicist (or separate webmaster) is reporting on you. State the facts and include links to learn more.

Beyond written content, include your name within your media files. For example, you can rename “IMG5678.jpg” or “REEL5678.mov” to “YourName.jpg” or “YourName.mov” before uploading them. You can also often “tag” the media with your name in the headline, description/caption, as well as alternate text or other forms of metadata.

Step 4: Create a web of inbound and outbound links.
While SEO has become more advanced, initially it was about linking. This principle still applies. The idea is to help the Google robots see a literal web that’s been woven from links going to and fro—with your site at the center.

To start, be sure to have all of your social media platforms link to your website. Don’t forget all of your industry profiles/bios—Backstage, IMDb, etc. Be sure to link your website to these channels, too!

Try to have other websites link to your domain when you’re interviewed or mentioned, such as online press or projects/shows where your bio is listed. 

When you’re linking to another domain from your own website, I do recommend these links open in another tab or window. This way, if visitors stray, they will eventually find their way back to your website!

That’s it! Remember Google wants to pair users with the most relevant content. SEO is a constant “game” as algorithms change and new content is constantly published on the World Wide Web and actors  need to know know how to play it.

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